Entrepreneur Spotlights
Entrepreneurship is not just building a business – it’s a way of life. From taking risks to bringing wealth and energy into the local economy, entrepreneurship is vital to Greensboro’s growing community. To spread the word on our local entrepreneurs, we’ve spotlighted business owners in a variety of diverse fields that bring vision, development, and opportunities to Greensboro.
We’ll continue to add entrepreneurs’ stories, so if you’d like to suggest a local business owner we should spotlight, let us know!
Waterra / Cindy & Wendell Roth
The Pitch: Waterra (the combination of Water and Terra (“Earth”)) was founded by Cindy & Wendell Roth in 2010 with the purpose of finding a solution for the tens of billions of plastic bottles (bottled water, energy drinks, vitamin drinks, sport drinks, flavored drinks, etc.) discarded annually in the United States. The scope broadened to providing a healthier alternative to the sugared and diet beverages packaged in plastic bottles. Waterra provides environmentally-friendly purified water dispensers that require the consumer to utilize a reusable water bottle or container and eliminates the problem of single use plastic bottles.
The Sales Factory / Ged King
The Pitch: Through research, we allow clients to get the right message to the right consumers resulting in increased sales.
Piedmont Distillers, Inc. / Joe Michalek
The Pitch:Piedmont Distillers opened its doors in 2005, with Catdaddy Carolina Moonshine. Our focus is hand-crafted, superior quality spirits made one small batch at a time. We are constantly innovating new spirits that embrace distilling traditions and ingredients of the region, excite the palate and the senses, and offer people something different than what’s typically on store shelves.
Zenergy Technologies / Chris Laney
The Pitch: Zenergy Technologies helps companies improve their software, ensuring it’s developed correctly and when they release it to their users – whether that is a customer or their own employees – that the software defects have been significantly reduced. There are two sides to what we do. The first is the process side: quality assurance and process improvement , helping companies elevate and mature their processes. The other side is test automation, which is simply software that tests other software. We excel at customizing test automation software to ensure companies get the value out of it. If software doesn’t work right it causes major problems, so this is where the software QA industry gained its foothold.
Jeremiah Johnson
The Pitch: GroovyDo alerts you when the item you are looking for is just around the corner. Via a mobile message, you’ll get notified with information about your wish list items so you don’t miss a deal no matter where you travel.
EarthStone Products / John & Rosemarie
The Pitch: Earth Stone Products produces extraordinary tile through a patented process of upcycling waste materials. Their unique product gives the sophisticated look and feel of custom tile with a nod to the environment.
